GOOD . . . better . . . best . . . Dirk Ellis Volkswagen.
Dirk Ellis Volkswagen in Jeffreys Bay took pole position at the recent 2017 Volkswagen Grand Prix Awards held in Johannesburg – taking six of seven possible awards in their category, Category C.
The awards, themed Make Magic Happen, honour the hard work of the Volkswagen Dealer Network who never cease in their endeavours to make Volkswagen the reputable brand that it is.
With 18 award categories and over 100 winners, the event acknowledged and rewarded the dealers who performed at their highest level and led the way for the rest to follow.
Dealer Principal Jacques Herselman received the sought-after Gold Pin Award. Herselman boasts an admirable 11 years of operational excellence in the Volkswagen Brand. He was recognised for true leadership, inspirational achievements and being a role model in the dealer network.
Dirk Ellis Junior walked away with the co-veted Best New Vehicle Sales Manager Award – his fourth award in five years.
Werner Olivier was named the Best MasterCars Sales Manager, while Paul Kotze was received the Best Group Parts Manager Award.
Johan van Rensburg took home the Mastercars Sales Executive Award.
Sonnette Liebenberg missed the Customer Service Index (CSI) Award by a fraction of a percentage.
The dealership furthermore scooped the Club of Excellence Award. This award rewards Dealer Principals leading the field in customer satisfaction, new vehicle sales, MasterCars sales, Volkswagen financial services and parts sales.
Their recipe for success?
“Hard, honest work,” says Herselman. “And strong family values. We are not mere workers at Dirk Ellis, we are a family, and thus strong focus is placed on promoting a family culture at work, instead of a corporate culture.”
