While surfers Frederico Morais and Sarah Baum walked away as winners of the WSL JBay presented by Corona Specialty, hosted from June 17 to 23 at Supertubes, the town of Jeffreys Bay was the ultimate winner as the thrilling event brought with it an influx of tourists and a boost in the local economy.
Lieb Swiegers, vice chairman of the Kouga Business Forum, said the WSL J-Bay Classic is one of the most significant financial boosters for the economy of JBay. He mentioned that this prestigious surfing event attracts a large influx of visitors, competitors, and media, leading to increased spending in various sectors such as hospitality, retail, and local services.
“The economic injection from this event supports local businesses, generates employment opportunities, and stimulates the overall economic growth of the region,” said Swiegers.
However, he noted that events like the WSL J-Bay Classic offer more than just financial benefits; they serve as a platform to showcase Jeffrey’s Bay on an international stage.
Swiegers explained that this exposure not only highlights the town’s natural beauty and surfing conditions but also positions JBay as a prime destination for both local and international tourists, sports enthusiasts, and potential investors.
“The event fosters a sense of pride and unity within the community, as residents come together to support and celebrate the occasion,” Swiegers added.
He emphasized that continued hosting of events like the WSL J-Bay Classic is crucial for Kouga’s long-term development and visibility.
Swiegers remarked that these events act as powerful marketing tools, drawing attention to the region’s attractions and amenities.
Swiegers explained,
He noted that the town and local businesses experienced a noticeable increase in activity before and during the WSL J-Bay Classic.
Swiegers mentioned that in the lead-up to the event, preparations and early arrivals by participants and visitors generated additional spending.
During the competition week, the town was bustling with excitement, as hundreds of visitors and competitors filled the area.
“This surge in foot traffic and economic activity provided a significant boost to local businesses, benefiting restaurants, hotels, shops, and various service providers,” said Swiegers.
He stated that the WSL J-Bay Classic not only contributes to immediate economic gains but also plays a vital role in the long-term development of the region.
Swiegers said the continued success of such events can lead to improved infrastructure, better facilities, and enhanced services for both residents and visitors.
He said Kouga must seek to attract and host more events of this nature to sustain and grow its local economy. “By doing so, the community can look forward to a more prosperous future, with increased opportunities and a higher quality of life for all,” Swiegers concluded.
Bianca van Aardt, WSL media manager, said the JBay Classic presented by Corona was a specialty event and not an annual event; and she hopes that the Corona Open JBay will return next year.
However, she has not yet received confirmation about next year’s Corona Open JBay event. “The JBay Classic event was scheduled after the Corona Open JBay was canceled because of the 2024 Olympic Games,” said van Aardt. Since the JBay Classic was such a great success, she hopes the event will return at a later stage.
Van Aardt said the JBay Classic was an invitation-only event that saw old surfing friends, young and old, enjoy what they often refer to as “world-class waves” at Supertubes.
Even though the winners were crowned as the overall champions, she mentioned there was no prize money. “The specialty event was a celebration of surfing, and it was so special to be a part of it,” said van Aardt. “Everyone was relaxed and positive, which is a sentiment that they all enjoyed the event.”
