ON the beaches of Jeffreys Bay an incredible initiative is making waves, literally. The Jeffreys Bay Surf Alliance (JBSA) surf therapy programme started out as a pandemic feeding scheme in 2021, and has evolved into a therapeutic after-school programme for under-privileged children between eight and 15.
The children excitedly gather to surf under the guidance of dedicated coaches, receive a meal, and learn and play.
This is known as surf therapy, where local children come together every week, from Monday to Thursday. The programme creates an environment where the children learn to safely ride waves, acquire valuable life skills and encourage positive friendships, as well as ever-important surf etiquette. This refers to the guidelines and rules for behaviour of surfers in the water, to foster safety and respect among all who share the waves.
“It’s not just about surfing, it’s also about instilling values, manners, and self-respect. The children learn so much about themselves during the lessons, all through special surf therapy breathing techniques, positive self-image, and ocean education that are present in their behaviour, even after the lesson has ended,” says Cheron Kraak, founder of JBSA.
The team consists of three passionate surf coaches, who eagerly participate in the Waves for Change surf seminars in Cape Town where the surf therapy concept originated. The JBSA also collaborates with similar surf programmes in the area, amplifying the impact of the concept, and creating a positive surf culture that ripples into the community.
After two years students grow or phase out of the programme, this is where each graduate receives their own surfboard and gains entry to Surf Club Fridays. This is a symbol of empowerment and continued belonging. Some graduates even aspire to become surf coaches and continue to dedicate themselves to the programme to help other children.
“The Jeffreys Bay Surf Alliance isn’t just about surfing, it’s also about transforming lives, one wave at a time, and empowering a new generation of ocean activists and community leaders,” affirms Kraak.
For more information on The Jeffreys Bay Surf Alliance and how you can become involved in this remarkable project, visit jbaysurfalliance.org
