JEFFREYS BAY – The Boss Models Face of JBay 2025 competition reached its conclusion this past December at Fountains Mall, marking a first for the region.
Hosted by Ace Models Kouga, the event introduced a new platform for emerging modelling talent in Jeffreys Bay, with a clear focus on identifying individuals with international potential.
Open castings were held on 27 and 28 December, drawing over 200 contestants between the ages of 14 and 23 to Fountains Mall. From this pool, ten finalists were selected to return on 29 December for the final round, where they presented their confidence, presence, and runway ability.
Each of the Top 10 finalists received a rewards package consisting of R2,000 in cash, an R800 surf-shop clothing voucher, a Fountains Mall voucher, and a professional Be Original makeup kit. These prizes reflected the quality and credibility of the Boss Models platform and its partners.
Sixteen-year-old Tamika Coombs stood out among the finalists and was crowned the Boss Models Face of JBay 2025. Her prize included a three-year contract with Boss Models Cape Town, a R15,000 signing bonus, and R10,000 worth of professional portfolio shoots to support the start of her modelling career.
The event was made possible through collaboration between Ace Models Kouga and key sponsors, including Be Original and Fountains Mall. Their support continues to play an important role in developing local talent and growing Jeffreys Bay’s presence in the fashion industry.
With the 2025 title awarded, attention now turns to the search for the next Face of JBay. Aspiring models are encouraged to continue refining their walk, confidence, and personal style ahead of the next casting call.
