First Choice UHT Whipping Cream (WC) has recently started rolling down the conveyers at one of the largest dairy manufacturers in South Africa and the industry leader in sustainability, Woodlands Dairy.
The launch of the product is to satisfy the growing demand for whipping cream both locally and internationally.
Marketing executive for Woodlands Dairy and First Choice, Marisa Maccaferri, said, “Although First Choice already has a UHT cream on the market, we’ve seen a growing demand for whipping cream. They satisfy two different needs. WC is used predominantly as a topping for cakes, desserts, pies, milkshakes, waffles, warm drinks and fridge cakes. Many consumers turned to baking and started little home industries during lockdown, and this trend seems to be continuing.”
Newly appointed brand manager, Judith Molapo, is excited about this product.
“Since the pandemic, home remains our sanctuary and cooking, particularly baking, has become a way of being creative and occupying one’s time and that of the family. Research has shown that consumers who love baking whether it’s mom and her kids or a professional baker, need a cream that whips. Our WC does just that,” she said.
UHT (Ultra-High Temperature) whipping cream has grown in popularity as it has a longer shelf life than regular fresh cream.
“The extended shelf life means it can be stored for those unforeseen visits when one needs to create something fast and fabulous to impress one’s guests. Our new whipping cream delivers a creamy texture and delicious full cream taste. It’s ideal for a wide variety of sweet dishes as it remains firms and stable,” Molapo explained.
First Choice Whipping Cream is made from real dairy cream, contains no preservatives and can be stored unopened for up to seven months. It is available in 250ml single packs and 1lt packs.
They have also launched into the dairy alternative category with their oat drink range, Harvest.
The launch comes as demand in dairy alternatives continues to grow both locally and abroad.
“The market for plant-based dairy alternatives is growing worldwide. There are various drivers behind this change in consumption habits. Dairy alternatives have come a long way in terms of taste delivery, consumer diets are changing, and some consume dairy alternatives due to allergies or intolerances,” said Maccaferri.
Thulile Memela, brand manager at Woodlands Dairy and First Choice, added that Harvest is loaded with nutritional benefits.
Memela continues that oat drinks are perfect for use in smoothies, protein shakes, over cereal, or when baking.
“My personal favourite is the Barista variant in my latte or coffee. It makes the perfect foam and is deliciously thick and smooth. And of course, our cinnamon buns are to die for. Find the recipe on our website. Harvest is ideal for any foodie, coffee aficionado or barista!”
Available in Plain and Barista (no added sugar) and Chocolate and Vanilla (sweetened), Harvest is priced competitively as it is locally manufactured, and available in 1l (Plain, Chocolate, Vanilla and Barista) and 250ml (Plain) packs.
- Both these products are available at leading retailers as well as online at www.shopfirstchoice.co.za.
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